About Ebel

The Encounter - Undeniably, watch-making has tended to be a male dominated area – but not so at EBEL, which was built on the twin pillars of masculine and feminine values and qualities.

The first Architects of Time, who laid the company foundations on July 15, 1911, were a man and a woman, partners in life and in business. Settled in La Chaux-de-Fonds, one of the major centers of Swiss watch-making, Eugène Blum and Alice Lévy decided to seal their destinies in an entirely novel way. The name of the watchmaking firm they established symbolized its unique origins in the fusion of two outstanding personalities: EBEL – an acronym of the initials “Eugène Blum Et Lévy”.

The couple’s complementary talents and interests were to shape the corporate spirit. Eugène dealt with the technical side of brand development, emphasizing precision, expertise and quality while Alice focused on the aesthetic aspects of EBEL watches, insisting on elegance and sensuality of design. Their shared concern and flair for details led them to lavish meticulously skilled care on their entire product range, from exquisitely feminine jewelry models and Haute Joaillerie creations, to refined men’s timepieces that were making the epochal transition from the pocket-watch to elegant wristwatches.

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